Come together
Above all factors, however, the overriding drive behind so many of these new residential properties is to bring a sense of community. To create a place people can feel part of something. From BBQ terraces, bars and restaurants – to sporting groups and shared workspaces – these places are designed to bring people together. It takes only a look at the Capital and Centric website, describing their Kampus development, to realise how important the surrounding community is to them. As part of the package, a large section on ‘the neighbourhood’ is showcased. Photographs and details of local eateries, bakeries, bars, breweries, local stores and even dog grooming facilities are proudly displayed – selling a community lifestyle. Residential property has evolved to something much bigger than merely the walls that surround you. Instead, it has become the lifestyle – the facilities, the opportunities, the escapism and evidently, the surrounding community.
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[1] Properties Alliance Group, Case Studies, Oxygen, Manchester http://www.propertyalliancegroup.com/projects/oxygen/
[2] Properties Alliance Group, Case Studies, Oxygen, Manchester http://www.propertyalliancegroup.com/projects/oxygen/