Living, breathing brands
Retail is changing. Current high streets seem ever evolving to suit the needs of the consumer. Huge retailers are closing their doors unable to stay afloat, new brands are appearing for short periods of time in rental pop-ups and others are adapting to find new ways to draw potential customers in store.
It is evident that brands are moving away from the traditional seller-to-consumer set-up – where customers are mere spectators and brands simply display their products. With new generations seeking the connection with a physical store rather than just the online platform, there is a market for offering a little more alongside the purchasing process.
Experiential retail offers an immersive experience for the customer. It engages them and reaches out to their interests surrounding the products. Suddenly, retail becomes entertainment and consumers become participants in a collective event.